Is it spring yet?

CNN reporter Stephanie Elam outside the Mississippi River in Minneapolis

If someone were to come up to you today and ask how your winter’s going so far, would you laugh it off or perhaps have a more physical reaction to his or her inquiry? If your response is the latter, don’t worry – you’re certainly not alone.

Speaking personally, I had never even heard of the term “polar vortex” until this year. At first I thought it was just a funny marketing ploy that the news outlets were using to keep their message about “snow-maggedon” consistent, but according to a rather lengthy article on Wikipedia, it’s a real thing.

To say we’re surprised by the severity of this winters weather would be an understatement. Last Friday, Service Ideas had to close the office for the first time in recent history (which goes back 30 years) due to weather – and we’re based in Minnesota, where our 2 seasons are winter and pre-winter respectively.

What did you envision the first time you heard the term “Polar Vortex?” I know for me, I envisioned something along the lines of a Shark-nado with Polar Bears. It made for a funny visual.


Knowing how much snow we’ve been getting, it seems like spring is never going to get here. However, there are ways to see the bright side.

One of my favorite images that I stumbled upon this winter was on the front page of the The Washington Post of Zach Burroughs running during a “thundersnow” with an ice cream cone in hand. I don’t know about you, but it just made me laugh like nothing else. The Washington post interviewed him after the fact, and you can read about why he was out without a coat for an ice cream cone by clicking here.

Ricky Carioti/The Washington Post Ricky Carioti/The Washington Post

In what ways has the winter weather affected you this year? Do you live in one of the Southern States that were on lock-down after the ice/snow storm earlier this year? Are you a fellow Midwesterner who is probably contemplating a move to Florida right now? Or are you someone who lives in the Northeast that has been deluged as well with unseemly amounts of snow?

We’d love to hear your stories about how you’re surviving the “snow-maggedon of 2013/2014” and see how you’re finding ways to keep looking on the bright side of this never-ending winter. Keep the faith, and if nothing else, there’s always coffee (which we know a little something about, if you know what we mean).

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